The Inside Scoop On Homeowners Insurance in Northwest Arkansas

A few weeks ago, we had the opportunity to have an expert on homeowners insurance present to our agents. Shelly Parson has been an agent with Farmers Insurance for almost 25 years and has some amazing insights to share with our team.
We are so thankful that she was able to come and share her expertise with our office. To recap and highlight what she spoke about, we asked her to write up a summary so we could share it with you!
What is Going On with Homeowners Insurance?
Homeowners insurance rates are soaring at an alarming pace, creating substantial challenges for policyholders and the real estate market. This is happening across the nation, as well as locally here in Northwest Arkansas. Insurance carriers are increasingly limiting new policies, or in some cases, halting the issuance of new homeowners policies altogether.
They are also implementing higher minimum deductibles, non-renewing existing policies, and shifting from full replacement coverage to actual cash value, particularly for roofs. Additionally, insurers are conducting pre-bind inspections and re-inspections of existing policyholders’ properties.
Alarmingly, a few carriers in Arkansas have even gone out of business. These disruptions and financial losses in the insurance industry are unlike anything I have seen in my 24 years as an insurance agent.
What is Causing This Disruption?
The disruption in the homeowners’ insurance market can be attributed to several key factors. One major issue is the increase in severe weather events, leading to a dramatic rise in wind and hail claims. Non-weather-related water damage claims have also become more costly.
The inflation in construction materials and labor has added to the financial strain on insurance companies. Additionally, roofing fraud and regulatory restrictions have further exacerbated the problem.
These factors combined have caused insurance companies to lose billions of dollars year after year, culminating in the current crisis.

How This Could Impact the Real Estate Market?
The escalating costs and availability issues surrounding homeowners insurance are set to have significant repercussions on the real estate market:
- Increased Costs: The rising cost of homeowners insurance could make homeownership more expensive, potentially impacting affordability for many buyers in Northwest Arkansas.
- Availability of Insurance: With insurance becoming harder to secure and, in some cases, unavailable, buyers may find it challenging to obtain the necessary coverage to secure a mortgage.
- Roof Coverage Changes: Many insurers are moving away from offering full replacement cost coverage for roofs, opting instead for actual cash value or scheduled settlements for roofs over seven years old. Some mortgage lenders may not accept policies that do not provide full replacement costs, complicating the financing process for buyers.
What Can You Do to Help Your Buyers and Sellers?
To navigate these challenges, here are some steps that can help:
- Secure Coverage Quickly: Encourage buyers to secure homeowners insurance coverage as soon as possible to avoid any delays or issues.
- Be Mindful of Insurability: Understand that some properties and some buyers may be more difficult to insure, and plan accordingly.
- Encourage Repairs: Advise sellers to complete necessary repairs, trim trees, and remove debris to make their properties more attractive to insurers. Especially with the recent storm and tree damage we have experienced these past few months.
- Document Roof Age: Obtain documentation of the roof’s age and completion date from sellers, as well as include this information in the seller disclosure.
- Roof Inspections: Request home inspectors to document the roof’s age as part of their inspection or recommend obtaining a specific roof inspection from a licensed and reputable roofing company.
- Claims Advice: Advise sellers not to file insurance claims unless there is documented evidence of damage that is likely to be covered by insurance (e.g., wind or hail damage) and the cost of repairs will exceed the policy deductible.

Arkansas vs. Other States
Arkansas is faring better than some other states in terms of homeowners insurance issues. But we are not immune to the ongoing challenges. It is crucial to stay informed and proactive to navigate these changes effectively.
We just want to give another shoutout to Shelly Parson for providing us with this awesome and insightful info! It was so great to have her in person, presenting this knowledge on what we should expect in NWA.
If you have any questions about insurance, reach out to Shelly and she can help answer all your questions!! Just give her a call at 479.271.8818 or email her at sparson@farmersagent.com
Are You Buying/Selling a Home During a FEMA Declared Disaster?
As REALTORS®, we are committed to helping our clients buy and sell homes with a full-service and stress-free transaction. But sometimes, Mother Nature has plans that none of us can control. In moments of opportunity, we are not defined by the uncontrollable, but by how we overcome the challenge. Allowing Coldwell Banker agents to be your guide through the unexpected will ensure you have the best agents in the Real Estate industry at your side.
Here are a few tips to help guide you during unexpected times of FEMA-declared natural disaster.
If you are buying or selling a house that is under contract and has already been inspected before FEMA declared a natural disaster, it will have to be reinspected before it will be able to close.
Basically, the appraiser must confirm the property is habitable and contains no evidence of damage based on their inspection. This will also be the time that they address the property market value based on any accessed damage.

Regulations you need to be aware of when there has been a FEMA-declared ‘disaster’ in the region of your home:
- Any property with damage must be re-inspected by the original Appraiser.
- The re-inspection should list necessary repairs.
- Repairs must be completed prior to closing, evidenced by a final inspection.
- If a conventional or government loan, the lender, and borrower are to sign ‘Lender Certification for Disasters’.
- If you have a VA loan, no re-inspection is required – only a “VA Lender & Veteran Disaster Certification” is needed and required to be signed by both Lender and Veteran.
The items listed above are all to ensure that the house is safe and that it is not a hazard to live in.
So… maybe the house was in the storm path and it got minimal damage, GREAT! But what if you weren’t so lucky and the damage was a little more extensive…

What happens if the home sustains severe damage from a FEMA-declared natural disaster while you are under contract?
Well, you have 3 options:
- Create a separate agreement where the seller agrees to repair the home to its condition before the damages.
- Accept the insurance payments related to the damage, take the home in its current condition, and repair the damage yourself.
- Terminate the original contract and begin searching for a different home to purchase.
These options are obviously not what you had originally intended for the purchase or sale of your home, but they do give you some things to consider.

Make sure that you are discussing everything with your Coldwell Banker Real Estate Agent and staying close to the guidance given. Through it all, your agent is there to serve you no matter the circumstances that arise. Having an expert agent to guide you through this hard situation will make every bit of difference!
Have questions? Reach out today and we’d be happy to help in any way we can!
Unlocking the Value of a Professional Buyer’s Agent

It’s true, anyone with a license can open a door and show a property. However, at CBHMF, we are professional REALTORS® who bring full value to every client truly enhancing and protecting homebuyers and their experience.
When you are on your homebuying journey, you want the best to guide you through every step of the process. Our agents are not only knowledgeable about the market, but they also bring a wealth of experience and insight to every transaction. Whether you are buying, selling, or investing, you want the best resources, guidance, and support to guide you while you are finding a home fit just for you.
Here are the top 10 characteristics that set apart a CBHMF professional Buyer’s Agent:
1. Expertise: CBHMF Buyer’s Agents have a deep knowledge of the local NWA real estate market and surrounding markets. They understand property values, neighborhoods, and market trends, providing you with valuable insights to make informed decisions. Our brokerage hosts a full training team that provides monthly courses, weekly sales meetings, and constant updates ensuring our agents are continuously crafting their skillset.
2. Communication: Effective communication is key. Our agents are great listeners and skilled communicators, ensuring you’re informed and supported throughout every step of your home-buying process.
3. Negotiation Skills: Buying a home involves negotiations, and our Buyer’s Agents excel in this area. Furthermore, negotiations are not just about the price but can involve a variety of facets to make the offer more attractive. They strive to secure the best possible deal for you, leveraging their expertise to your advantage.

4. Integrity: Professionalism and honesty are at the core of CBHMF values. Our agents always act in your best interests, maintaining ethical standards and transparency, with the full backing and support of locally rooted brokerage and a Global Brand.
5. Responsiveness: You deserve prompt and attentive service. Our agents are readily accessible, ensuring your questions are answered, updates provided, and concerns addressed promptly.
6. Attention to Detail: Real estate transactions can be complex. Our detail-oriented Buyer’s Agents meticulously handle paperwork and legalities, leaving no room for oversight. They also have non-competing* Brokers/Coaches ( i.e. *Brokers that do not also sell real estate) who have decades of experience to help guide them through any possible scenarios. Lastly, CBHMF employs contract staff who review all documents for a thorough detailed doublecheck.
7. Market Knowledge: Staying informed is crucial. Our agents keep abreast of market conditions, inventory, and developments, arming you with valuable market insights.

8. Time/Persistence: Buying a home takes time. Our Buyer’s Agents guide you through each layered step of the transaction with patience and persistence, empowering you to make well-informed decisions and helping you to stay on track to finalize the transaction.
9. Networking: Our extensive, local NWA network and National resources within the industry benefit you. Access to off-market properties and reliable service providers in various services enhances your buying experience.
10. Client Advocacy: Your needs are our priority. Our Buyer’s Agents advocate for you throughout the process, ensuring your interests are represented and safeguarded.
When you choose a Buyer’s Agent from Coldwell Banker Harris McHaney & Faucette, you’re not just getting someone who can open a lockbox. You’re gaining a trusted advisor, advocate, and expert committed to making your home-buying experience smooth and successful.
Whether you’re a first-time buyer or a seasoned investor, having a professional Buyer’s Agent on your side is invaluable. Reach out to us today to discover how our team can assist you in finding your dream home in Northwest Arkansas. Let’s unlock the doors to your next adventure together!
Unlocking NWA: Insider Stats for Newcomers and Natives

Explore Northwest Arkansas, a thriving hub for homeowners and investors. With its scenic beauty and robust economy, it’s a top choice in the housing market. Not only is Northwest Arkansas recognized by the Wall Street Journal, but it also boasts an impressive reputation and notable statistics. Let’s dive deeper into its real estate potential with Coldwell Banker as your guide.”
NWA’s Distinction in National Rankings
Livability: Northwest Arkansas (NWA) earns its distinction as the #7 Best Place to Live in the 2022 rankings by U.S. News and World Report, showcasing the region’s exceptional quality of life. This ranking reflects a combination of factors appealing to both newcomers and long-time residents alike. NWA thrives on a vibrant community spirit, abundant cultural amenities including museums, theaters, and festivals, and an array of natural attractions like parks, trails, and lakes, perfect for outdoor enthusiasts.
Affordability: NWA shines on the national stage for affordability, ranking as the #8 Cheapest Place to Live. Recognized by Good Hire as the #7 Most Affordable Place to Live and Work, NWA offers a relatively low cost of living, encompassing housing, utilities, and groceries compared to national averages. This affordability appeals greatly to potential homebuyers and investors, promising lower initial investment costs and potential for long-term returns as the region continues to grow and attract more residents.
Job Market: NWA’s economic vitality is evident through its #3 ranking by the Wall Street Journal for the Best Job Market for Small Cities. This ranking reflects strong employment opportunities stemming from a diverse mix of local businesses and major corporations, including global retailers and burgeoning tech startups. The robust job market fuels consistent housing demand as individuals and families relocate for employment, driving growth in both rental and buyer markets.
Growth and Future Projections: NWA stands out as one of the fastest-growing regions in the country, with population figures rising significantly. From April 2020 to July 2022, the region saw an increase of 36 people per day, setting the stage for substantial real estate market expansion. Predictions indicate that the region will approach nearly a million residents by 2045, offering vast opportunities for real estate development and investment. This population growth drives demand for diverse property types, from single-family homes to multi-unit residential complexes.

Coldwell Banker’s Insights into NWA’s Housing Market
Understanding Demand: Northwest Arkansas (NWA) is witnessing a notable surge in housing demand, propelled by a combination of factors including population growth, increasing diversity, and robust economic development. The region’s population is not only growing rapidly but also becoming more diverse, with ethnic and racial diversity projected to surpass 32% by 2026. This diversification, coupled with a substantial influx of new residents seeking job opportunities in sectors where NWA boasts a higher concentration than the national average—such as retail, manufacturing, and IT—creates a dynamic demand for various housing types.
Market Trends: Recent trends in the NWA housing market depict a vibrant and evolving landscape. According to Skyline Report Data for the first half of 2023, the vacancy rate in NWA has marginally increased to 2.2% from 1.6% in the second half of 2022. Despite this uptick, the rate remains notably low, indicating a persistent demand that surpasses supply. Furthermore, the construction of 5 new buildings totaling 812 units underscores ongoing efforts to meet this demand. With rents climbing by 11% over the past year and a remarkable 42% over the past five years, the rental market is tightening, suggesting robust investment returns for those entering the market now.
Investment Opportunities: The investment potential in NWA’s housing market is significant, driven by the region’s economic and demographic trends. Rapid growth and development are generating numerous opportunities for real estate investment, spanning from residential properties catering to the influx of workers and their families to commercial real estate propelled by an expanding retail and service sector. The rise in diversity and population also fosters investments in multi-family dwellings tailored to varied cultural preferences and lifestyles.

Northwest Arkansas offers a unique combination of rapid growth, affordability, and high livability, making it an increasingly sought-after destination for homebuyers and investors alike. At Coldwell Banker, we are dedicated to helping you explore these opportunities and navigate the vibrant NWA housing market with ease. Our team is here to provide the expertise and personalized service you need to make informed and successful real estate decisions.
Whether you’re looking to buy your dream home or invest in one of America’s fastest-growing regions, Coldwell Banker is your trusted partner in Northwest Arkansas. Contact us today to learn more about our services or to start your real estate journey in this dynamic and promising market. Let us help you make your real estate goals a reality in Northwest Arkansas.
Why People Love Northwest Arkansas
Why People Love Northwest Arkansas
Everyone seems to have the answer as to why people are moving to Northwest Arkansas. There are countless Top 10 Lists answering this seemingly easy question. Most of these answers just scratch the surface. These lists rattle off much of the same information time and time again, year after year. I think we can all agree there are a few very repetitive reasons being mentioned for NWA’s draw, as well as its rise to prominence nationally and even internationally. Rightfully so!
The fame, glamour, and allure have been promoted and boosted by endless attention and recognition from prominent publications and media outlets such as U.S. News, Niche, Money, CNN, and more. There is no denying that Northwest Arkansas is an amazing place to live, or that the world has discovered it (and agrees). But, beyond the usual reasons, such as career opportunities, lifestyle, culture, cost of living, etc., what are the true driving forces of attraction and retention in NWA?
The answer…The Great Outdoors
Joking aside. That’s one of those surface-level answers I mentioned above. It is absolutely a draw and deserves all the attention and recognition it receives, but I believe there is more meat on the bone and this subject is worthy of a deeper dive. Don’t worry though, I will provide my Top Ten List to wrap it up, and of course, the outdoors will make the list (well maybe).
Northwest Arkansas soaks up creative descriptions of its appeal and uniqueness with phrases like “Unicorn of the Heartland.” We’ve also heard the play on words, “Living in Oz,” which of course is a tie-in to the Ozarks, but it also offers a unique peek into the magic that lives here, much like the famous Land of Oz. NWA earns these titles rightfully; an area that historically was overlooked, underappreciated, and oftentimes regarded with apprehension or even dread by those having to travel to or relocate here.
Now, this magical locale charms even the most scrupulous wanderers, globetrotters, and nomads.
So, what’s the secret sauce that makes NWA so special?
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A Passion for Positive Growth
- Growth comes in many forms: population, businesses, tax dollars, housing, education, community amenities, infrastructure, etc. While growing pains are inevitable and do exist, there are countless individuals and organizations in Northwest Arkansas involved in the formation of ideas, construction of solutions, and unrivaled implementation.
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Visionary Leadership
- The evolution of Northwest Arkansas didn’t happen overnight, and while the groundwork has been laid for years, the horizon is ever-shifting with innovative and prolific milestones being set and accomplished.
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The Best of Both Worlds
- NWA epitomizes the phrase and offers so much to so many. From small-town living to lively downtowns, posh boutiques to handcrafted local artisans, mid-rises to farmland, award-winning chefs to food trucks, avid aviation to whitewater kayaking, wineries to breweries to distilleries, world-renowned musicians to neighborhood block parties, and the list goes on.
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Cherishing the Past while Embracing the Future
- Often the future means change, and while that has rung true in many aspects within Northwest Arkansas, there is a longing and desire to recognize and preserve what has historically made this area so special, while also inviting in the benefits of the present, as well as the expectations and hopes of the future.
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Care for Community
- Our communities can only achieve a level as good as our community. While the passion and desire for community runs deep within those who have called NWA home for years, and decades, the remarkable and profuse embrace and acculturation of those who move in is a common motif seen throughout NWA.
Northwest Arkansas is being curated by the energy, passion, and care of many. These leaders in the community come in many forms, shapes, and sizes, and with differing missions, devotions, and desires, but all share one intentional and common purpose. The conservation, betterment, and safeguarding of our communities, resources, traditions, freedoms, diversity, and everything else that makes up the delicate and ever-changing fabric of NWA.
Last but not least, here is my Top Ten List:
- Prominent Mountain, Cyclocross, Gravel, & Road Cycling Community
- Diverse & Award-Winning Culinary, Coffee, & Brewing
- Acclaimed Local, National, & International Arts
- Developing Tech Hub
- Career Opportunities in Big Business
- Taking Healthcare to a Whole New Level
- Expanded & Diversified Education
- Elevated Entrepreneurship
- Four Seasons for Year-Round Enjoyment & Excursions
- It’s Naturally Beautiful in the Natural State
Embracing the Ozarks: The Corporate Migration to Northwest Arkansas
Recently on social media, we’ve delved into the states with the highest migration rates to Arkansas, focusing on the individual homeowner’s perspective. Today, let’s shift to examples of companies making this region their home and explore what this means for our community and the economy alike.
The Corporate Landscape:
Northwest Arkansas stands as a unique enclave, boasting several corporate giants like Walmart, Tyson, JB Hunt, and Simmons Foods. With over 14,150 corporate subsidiary offices and consumer brands, the area employs nearly seven times the national average. Recent years have seen a surge in corporate growth, with numerous companies choosing Northwest Arkansas as their home base.
Diverse Industries, Strong Economy:
The diversity of industries making their mark in Northwest Arkansas is impressive. From manufacturing to software, transportation and logistics to tourism, companies from all corners of the United States and beyond have found a home here. This diversity not only contributes to a robust local economy but also provides job growth in varying sectors. What is even more fascinating, is seeing how each industry move can affect a string of moves; i.e. A bike educational program may spur a bike company to move here with due to higher candidate options.
Companies on the Move:
While Bentonville often takes the spotlight, other cities in the region are witnessing corporate influxes. From Cave Springs to Springdale and Siloam Springs, opportunities are sprouting across Northwest Arkansas. Here are just a few companies that have recently expanded into NWA over the last few years:
- Watco: Transportation services company
- YT Industries: Mountain bike manufacturer
- Metova: Mobile software & user experience agency
- Eddyline: Kayak manufacturer
- Pavecon: Paving & Concrete services
What makes Northwest Arkansas so attractive to businesses? Let’s explore a few key factors:
Outdoor Recreation Economy:
The region’s expanding outdoor recreation sector, ranging from biking to kayaking, pickleball to soccer, is drawing companies seeking to cater to the growing demand for equipment and accessories.
Bike Industry Focus:
With the Walton family’s passion for biking, Bentonville has earned the title of the “Mountain Biking Capital of the World.” The substantial economic impact generated from biking opportunities/trails/events attracts vendors, manufacturers, retailers, and repair shops.
Distribution and Transportation Leadership:
Home to industry leaders like Walmart and JB Hunt, Northwest Arkansas has become a global hub for distribution and transportation. Emerging companies want to be in proximity to this expertise.
Access to Quality Talent:
Northwest Arkansas is home to renowned educational institutions like the University of Arkansas, John Brown University, and Northwest Arkansas Community College. These institutions provide a skilled workforce, making the region attractive to companies.
What It Means for Homeowners:
With 36 people moving to Northwest Arkansas daily along with company moves, the region presents an unrelenting optimism for homeowners. With the sheer amount of migrating buyers expected through 2040, NWA sellers continue to experience a strong seller’s market coupled with the steady rise of home values experienced since 2018.
6 Reasons Why a Real Estate Agent Can Help Find Your Next Northwest Arkansas Rental

The dynamic rental market in Northwest Arkansas is in full swing, presenting both opportunities and challenges for renters. With its picturesque landscapes and thriving communities, this region attracts individuals and families seeking the perfect place to call home. We understand, many movers want to “test the waters” of an area before buying. Everything from commute times to bikeability can be a factor.
To maximize your chances of finding the ideal rental property and easily navigating the market, partnering with a REALTOR® from Coldwell Banker Harris McHaney & Faucette can be your secret weapon. In this blog, we’ll highlight the numerous advantages of collaborating with these trusted professionals.

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Local Northwest Arkansas Rental Expertise:
The real estate agents at Coldwell Banker Harris McHaney & Faucette REALTORS® possess an intimate understanding of the Northwest Arkansas rental market. They stay up-to-date with current trends, pricing, and emerging neighborhoods, ensuring that you have access to the most relevant information. We also have a newly released Apartment Guide with pages of neighborhoods throughout Benton and Washington County for all of our clientele to review. This guide highlights price, location, amenities and more giving renters a collective of options.
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Exclusive Listings:
One of the significant advantages of working with REALTORS® is their access to exclusive rental listings, both on and off the local MLS (Multiple Listing Service). These hidden gems may not be readily available to the general public or listed on popular renting websites, giving you an edge in finding a unique rental property that aligns with your preferences. Additionally, expanded agents’ networks
(clients they know and work with) include rental properties and property owners.
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Personalized Service:
Coldwell Banker Harris McHaney & Faucette REALTORS® prioritize your needs and preferences. They take the time to understand what you’re looking for in a rental property, whether it’s a specific location, a certain number of bedrooms, or particular amenities. With local expertise and boots on the ground to help you find your next rental, using a REALTOR® makes the process so much easier for out-of-state movers. Oftentimes, the renter pays nothing to the REALTOR® for assisting, so you have a partner to help with no money out of your pocket.

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Efficient Property Search:
The agents’ local expertise allows them to curate a list of rental properties that match your criteria quickly. This targeted approach saves you time and energy by eliminating the need to sift through listings that don’t meet your requirements. Although it can be fun to peruse rental sites, the glimmer fades quickly when you are in a time crunch to find your Arkansas rental.
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Negotiation Skills:
Securing a rental property may involve negotiation. Coldwell Banker Harris McHaney & Faucette REALTORS® are skilled negotiators who can help you obtain favorable lease terms, potentially saving you money and ensuring a smooth leasing process. Allowing agents to assist in negotiation is yet another reason to have an advocate on your side.
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Streamlined Rental Process:
Renting can be a complex process, from property viewings to paperwork. Our Coldwell Banker real estate professionals streamline the entire journey, reducing stress and ensuring that you have a clear understanding of the rental process.

In the ever-evolving Northwest Arkansas rental market, enlisting the assistance of Coldwell Banker Harris McHaney & Faucette REALTORS® is a strategic move. Their local expertise, access to exclusive listings, personalized service, negotiation prowess, and streamlined approach can transform your rental experience into a seamless and rewarding one. As you navigate the Northwest Arkansas rental landscape, remember that you don’t have to go it alone—We are here to guide you toward finding your dream rental property in this growing region.


